The ACA, with funding from the U.S. Coast Guard, partnered with Anzovin Studio to create this educational animated video with the goal of empowering paddlers to take responsibility for their personal safety on the water. In addition to this canoe and kayak video, another similar video was created for the stand up paddling crowd.
“Our hope is that these videos will not only entertain viewers but also impart crucial safety messages that stick,” says Catharine Lloyd, ACA Communications Coordinator and project manager of the USCG grant responsible for producing the videos.
The TRENDS All-Media Contest is an annual competition held exclusively for associations, recognizing the most creative and effective communication vehicles developed in the industry over the prior year.
The ACA will be presented with the award at the 36th Annual Salute to Association Excellence, to be held February 6, 2015 at the Capital Hilton in Washington, DC.